With the improvement of living standards and the accelerated pace of work, consumers are increasingly concerned about their own health, which has brought tremendous business opportunities to the Health Care products industry. China's health product market continues to improve its product quality, new products continue to emerge, and promote sales growth. In the past 20 years, the growth rate of China's urban and rural health product consumption expenditures has increased by 15% to 30%, far higher than the 13% growth rate of developed countries. According to industry sources, natural biological insects, marine organisms, and Chinese herbal medicine will be a few hot spots for development. The potential of the health care market The health care product consumption level has a strong correlation with residents' disposable income. At present, the average Engel coefficient of China's urban and rural areas is 52.9% and 56.8%, respectively, and it is in the transitional phase from food and clothing to a well-off society. This stage is also when the health care products become popular. According to demographic statistics, China is gradually entering an aging society, people’s health awareness is constantly increasing, and the demand for health products will also be further expanded. According to the prediction of CCID Consulting, a famous economic analysis organization, the health product market will grow from 34 billion yuan in 2004 to 68.38 billion yuan in 2009, with an annual compound growth rate of 15.24%, and China will become the world's fastest growing health supplement. market. Health care products are different from medicines. Its basic attribute is food. The main difference between the two is that the former pays more attention to safety while the latter aims at treatment. The meaning of China's health food also clearly shows that it is a food with specific health functions, not for the purpose of treatment, but it has the function of regulating body. It is this feature that allows health products to have a broad market in China. What is spreading on television is the advertisement of health products, so that almost nobody today does not know that "this year's epidemic is sending health." Yes, with the development of society, people’s days get better and better. Who does not want health and longevity to live long? Sending “health†to others is more polite than paying money, and it shows the ardent concern for the recipient. And since it is not a drug, even if the effect is not obvious, we can't eat dead people. On the other hand, the Chinese have an old saying that “it is a poison for three drugs†and it is impossible to take medicines. It is the expectation of many people to resolve dysentery through diet. According to investigations by relevant departments, the current population of Chinese people purchasing health care products is steadily increasing. The wealthy diseases need to be detoxified and lipid-lowering. Currently, there are many methods for classifying health products on the market. If subdivided according to different effects, calcium, vitamins, slimming, cosmetology, brain supplements, blood-enrichment, and gastrointestinal improvement may be available. Improve immunity, regulate female menopause, hypoglycemic and antihypertensive, regulate blood lipids, anti-tumor, nourishing yin and yang. As to which type of health care products will be favored by the market, the authoritative opinion is: In the next five years, immune regulation, detoxification and health products will maintain the current strong sales momentum, and blood fat and blood sugar lowering products will gradually warm up. For example, it used to be the sand date tree of the Tengger Desert people in the drought-stricken year in the northwest of Northwest China. The tree, fruit, and leaf endothelium were foods that the locals used to eat for their food, and because of their special ingredients, they were avoided. The locals were caught in bloated and diseased conditions. In today, people no longer worry about food and clothing, Shazao has been developed by well-intentioned people, and it has become an incredible amount of health care products --- Shazao tea. In the past, food was not eaten, clothes were not covered, and people rarely fell ill except for the suffering of freezing and hunger. Today, with the improvement of living standards, people’s days are getting better and better. Diabetes, high cholesterol and other “rich diseases†are also coming. Shazao tea is popular because its health features are suitable for the current society. Detoxification is the most direct effect of Shazao tea. Today, people eat more and more as they eat three meals, but they do not know that the main digestive organs of the human body are like narrow curved tunnels. Food comes in and requires the digestion of the large intestine. Due to the presence of creases in the intestine, it is inevitable that there will be food residues attached, and this will cause the most troublesome “stool†in modern times. The jujube tea in addition to promoting gastrointestinal motility, shorten the residence time of food residues, reduce the absorption of toxic substances, but also has the effect of removing intestinal adhesions, and the formation of a protective film. So that intestinal waste, fresh and rapid excreted, reduce the incidence of disease, improve endocrine function and autoimmune function. Natural products are popular with the popularity of Shazao tea. It also shows that the market for health products made from pure natural ingredients has great potential. Shazi is a seabuckthorn seed family. As a pure natural plant, its medicinal value was as early as 2000 years ago in the “Four Medical Schoolsâ€, “Yuewang Yaozhen†and “Jingzhu Materia Medica†in Han, Mongolia and Tibet. Classical medical records have been recorded. Li Shizhen's "Compendium of Materia Medica" contains: bitter, sexual, non-toxic. Kidney-qi, benefits the essence, the treatment of her husband's depletion, treatment of abdominal pain, back pain, head wind pain and a variety of hoarding damp heat. Known as "hypertensive, hypoglycemic" Shencha and "the fairy is not old grass" reputation. In 1977, it was included in the Chinese Pharmacopoeia as a Chinese medicine. Chinese medicine and traditional Chinese medicine have always been the most mysterious treasures in China. However, according to the person in charge, after modern technology has been able to test out the mysterious material in the tea. It contains Vitamin C: 7.91%; Vitamin E: 3.86%; Polyphenols EGCG 1.21%; Oxidase: (oxide dismutase) 1.6%; Calcium: 2.48%; Iron: 31.4%; Selenium: 0.36 % and flavonoids. With clearing away heat and detoxification, clearing the intestines, adjusting excretion; lowering blood fat, clearing sugar, balancing endocrine; promoting digestion, improving sleep, removing excess fat. Anti-free radicals, anti-aging, inhibit and induce cancer cell suicide, improve the body's immunity and many other functions. Applicable to diabetes, hypertension, hyperlipidemia, heart failure, anemia, constipation, obesity, and women's skin gray yellow, chills and other cold symptoms. With so many effects, it's easy to understand why it's selling well. According to industry insiders' predictions, relying on the civilized history of China over the past 5,000 years, natural products such as Shazao tea inherited from several generations of Chinese medicine wisdom will surely have greater achievements in the future health care market.
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